Redesigning Univision for a new American audience

  • Client
    Univision Communications Inc.
  • Role
    Senior Designer
  • Year
In 2016, Univision Communications acquired Fusion Media, adding many media properties like the Onion, Jezebel, and the Root to its already mass and diverse portfolio. While Univision continued to focus on serving the Hispanic-American community, the new Fusion Media became UCI’s multi-platform, English language division serving urban Xers and millennials.

With the acquisition, UCI saw a need to reposition its brand to reflect their expanded portfolio. As a senior designer at RSR, I worked with Univision on evolving its visual identiy, the redesign of corporate.univison.com, and the establishment of a brand style guide to communicate new design standards.

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