Univision: Crafting a Polycultural American Brand
Univision Communications Inc. is the fourth largest media company in the U.S. With hundreds of properties spanning broadcasts, radio and digital, UCI has impacted generations of multicultural Americans since 1962. In 2016, Univision acquired Fusion Media Group (The Root, The Onion, Gizmodo, etc). As their long-term strategic partner, RSR had the opportunity to help UCI strengthen the brand’s evolving position as the voice of a new, more diverse America.
As the primary designer on the account, I helped to establish a new look and feel for the new UCI and redesign corporate.univison.com. I also created the UCI brand style guide to communicate design standards and ensure visual consistency across Univision’s brand, photography, video and digital content.
The new site showcases UCI’s newly expanded portfolio. It also reinforces the company’s role as an industry thought leader by providing valuable insights to the changing cultural landscape of the U.S. and its impact on marketing.