Launching a gourmet pet food brand for busy fur-parents

  • Client: 原食實驗室 Primal Labs
  • Role: Creative Director
  • 2019–2020
With a focus on quality and convenience, 原食實驗室 Primal Labs set out to create not only gourmet pet food, but also easy-to-prepare pet meals for busy pet owners who want to give their fur-babies something more than just kibbles. From 2019 to 2021, I helped design the Primal Labs brand, packaging, website, and digital marketing.

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