原食實驗室 Primal Labs

Launching a gourmet pet food brand for serious fur-parents

  • Client
    原食實驗室 Primal Labs
  • Role
    Freelance Designer
  • Year
    2019 – 2021
Numbering at 2.9 million, pet ownership in Taiwan is at an all time high. But with the country’s long working hours, many owners struggle to find enough time to provide healthy meal options for their special companions. With a focus on convenience and nutrition, 原食實驗室 Primal Labs set out to create easy-to-prepare gourmet pet meals for busy fur-parents who want to give their babies something more than just kibbles. Since its launch in 2019, I’ve been the creative hands behind the brand’s identity, product packaging, and website.

Mark
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