NBA Rapid Replay: Reimagining Sports Consumption
Always looking for new and innovative ways to enhance fan engagement, the NBA and RSR created Rapid Replay out of the idea of giving fans access to more quick, action-packed video content.
Insights from 2016 showed us that 45% of the NBA’s media consumption came from videos on mobile devices. And that due to the time difference, most of our international fans follow the league through highlights and game recaps instead of live game streams. Additionally, apps and sites like ESPN and Bleacher Report are dominating the sports media market with the NBA’s own content. All signs pointed to an opportunity to leverage the NBA’s expansive media library and highlight engine to build an immersive video experience.
As the primary designer on the NBA account, I worked closely with the team and client on ideation, logic, prototypes, design and delivery. The result is a premium in-app feature that delivers real-time video highlights to action-seeking fans. Subscribers can easily follow all of the week’s action through any matchup, team or player feeds.