The NBA is not only an American institution but also one of the fastest growing professional sports leagues in the world. With a rapidly expanding international audience base, the NBA saw a need to create consistency between all the ways people around the world followed the league online. In 2015, RSR helped to redesigned the whole NBA digital ecosystem for the international market.
NBA: Building a Digital Ecosystem
As the senior designer at RSR, I worked closely with stakeholders on the planning, design and implementation of the web, iOS, watch OS and Android apps. By creating a modular and dynamic design system and prioritizing native OS patterns, I established visual and interaction consistency across devices and platforms.