NBA

Designing digital experience for a global audience

• Client
  National Basketball Association
• Role
  Product Designer
• Year
  2015 – 2018

Facing rapid international growth, the NBA saw a need to elevate their digital products for audiences worldwide. From 2015 to 2018, the NBA worked with Ready Set Rocket on creating a digital ecosystem to better engage with modern sports fans. As the team’s lead designer, I was a part of a small team of strategists and creatives that took a suite of cross-platform products from birth to launch.