Building a suite of products for fans worldwide

  • Client
    National Basketball Association
  • Role
    Product Designer
  • Year
    2015 – 2018
The NBA is one of the world’s fastest growing sports leagues. With a rapidly expanding global audience base, the NBA saw a need to elevate its digital products to better engage with new fans worldwide.

From 2015 to 2018, RSR worked with the NBA on the redesign of a suite of digital products. As the team’s senior designer, I was involved in every phase of the project from strategy to launch.

© 2021 han-chia chen