NBA: Building a Digital Ecosystem

The NBA is one of the biggest and fastest-growing sports leagues in the world. With its rapidly expanding international market, the NBA looked to RSR to help enhance fan experience across all NBA digital platforms and increase subscription of its streaming service, NBA League Pass.

In 2015–2016, the team redesigned the NBA’s international digital ecosystem from the ground up. As a design lead on the project, I helped to establish a modular and dynamic design system across various devices and platforms (web, Android, iOS, watchOS, OTT) and in multiple languages. The team and I worked closely with stakeholders on the UX, interface design, and prototype of web, iOS and Android products.