NBA
Building a suite of products for fans worldwide
- Client
National Basketball Association - Role
Product Designer - Year
2015 – 2018
The NBA is one of the world’s fastest growing sports leagues. With a rapidly expanding global audience base, the NBA saw a need to elevate its digital products to better engage with new fans worldwide.
From 2015 to 2018, RSR worked with the NBA on the redesign of a suite of digital products. As the team’s senior designer, I was involved in every phase of the project from strategy to launch.
From 2015 to 2018, RSR worked with the NBA on the redesign of a suite of digital products. As the team’s senior designer, I was involved in every phase of the project from strategy to launch.
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