Designing digital experience for a global audience

  • Client
    National Basketball Association
  • Role
    Product Designer
  • Year
    2015 – 2018
Facing rapid international growth, the NBA saw a need to elevate their digital products for audiences worldwide. From 2015 to 2018, the NBA worked with Ready Set Rocket on creating a digital ecosystem to better engage with modern sports fans. As the team’s lead designer, I was a part of a small team of strategists and creatives that took a suite of cross-platform products from birth to launch.

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