Designing the NBA’s digital products for a global audience

  • Client: NBA
  • Agency: Ready Set Rocket
  • Role: Design Lead
  • 2016–2018
Facing rapid international growth, the NBA saw a need to elevate their digital fan experience for audiences worldwide. From 2015 to 2018, the NBA worked with Ready Set Rocket on creating a digital ecosystem to better engage with modern sports fans. As the team’s design lead, I was a part of a small team of strategists and creatives that helped build a suite of cross-platform apps from concept to launch.

© 2022 han-chia chen